Born in Alabama. Built for whitetail country.
Grip Feed Co. is a family owned small business based in Westover, Alabama. Born in Alabama and built for whitetail country, our feed is made for hunters and land managers who know that what you feed shapes what you hunt.
Why we make feed
When we started blending deer feed, we brought the feed-industry rules with us. Digestibility over tag numbers. Consistency over gimmicks. The blend over the single hot ingredient.
We believe serious deer nutrition is the most controllable input a hunter has. A buck's genetics are set. Age takes time. Deer nutrition is the one variable a hunter can improve today, and it deserves the same rigor a cattleman puts into a ration. That's the company: nutrition deer crave, antler growth you want, sold in a bag we'd pour on our own places.
The mark
The classic Grip Feed Co. logo: the G represents the mountain peaks that symbolize life's triumphs, and the W signifies the valleys that shape our journey. More than just a logo, it's a testament to resilience, adventure, and the pursuit of success, both in the field and in life.
Our story
- The idea
- 02/2017
Idea for a different kind of feed company is born.
- 02/2017
First manufacturing facility established in Sterrett, Alabama.
- 04/2017
First batch of Grip Wild produced. 20% protein, 14% fat.
- 06/2017
Grip Feed Co. legally formed and launched.
- 04/2018
Kicker Mix created.
- 09/2018
Winter Mix created. It would go on to become Triple Grip.
- First stores
- 05/2019
Triple Grip launches in 10 stores. The clear bag arrives with it.
- The fire
- 10/2020
A fire destroys the manufacturing facility.
- 10/2020
Production restarts the same month, in a horse barn.
- The climb
- 11/2020
Triple Grip reaches 50 stores.
- 09/2021
Triple Grip reaches 100 stores.
- 01/2022
Manufacturing moves to Columbiana, Alabama.
- 03/2022
Grip Wild Plus created, at 22% protein.
- 06/2023
Manufacturing moves to Alabaster, Alabama.
- 09/2023
Triple Grip reaches 150 stores.
- Home
- 02/2024
Manufacturing moves to its current home in Westover, Alabama.
- 03/2024
Grip Grower created and hits store shelves.
- 09/2024
Grip 'n Go launches.
- 03/2025
Grip Grub launches, the year-round mineral under the whole program.
